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How To Cash In Big By Using Contest To Hype Your Promotion !

You know, I doesn't know hyping is good or bad, but I do know at least hyping is not lying, so is always alright to hype. Anyway, now a days there are many bloggers who create contest on their blog with support of multiple sponsors and it makes me feel I need to write something that concern about contest. You know, I guess I'm always the type of strange blogger in the blogging sphere that actually dig in to find a way to create something that...

Almost Nobody Talks About Anywhere In The Blogging Sphere !

Listen: what I'm about to tell you is something I had never seen any blogger done before, and if you think is not gonna to work... think about it again because this had work since the 50's and it is being used even right now in the direct marketing world and guess what?

Top Blogger Such As John Chow, Problogger, Copyblogger And The Rest Of The Blogger Might Not Even Had A Clue About This !

Well, I'm not saying I'm better then them (maybe one day I will), I'm just saying they might not had realize this since they never really dig in hard enough to find out how this work. Look: every blogger creating contest out there always think once the contest is done, winners had been announce and prizes had been given out...

They Will Increase Their Readership And Traffic From There On !

But here's something that almost nobody even realize and think about...

The Cash Isn't Coming In To Their Bank Account !

So, what is this all about? Well, before I go deep into what I'm about to reveal, I did like you to hear a short story I extracted from one of Gary Halbert's letter which will help to connect the dots for you at the end of this post.

Here's the short story,

Once upon a time, there was a man named Thomas Hall who was the head of a crew of guys who were selling vacuum cleaners somewhere in Texas. Anyhow, somewhere along the line he got the ideal of renting a booth at a country fair and holding a drawing for the folks who wanted to win a free vacuum cleaner.

And so he did. And, after he had collected all the entries, he went ahead with drawing and gave away the free vacuum cleaner to the winner.

But he didn't stop there. No, sir. What he did next was he wrote a personal letter to all the other people (who didn't win the vacuum cleaner) and told them they had won a very valuable second prize. And what was this valuable second prize? Simply this: It was the prize of being able to come to his place of business and buy a vacuum cleaner minus the rather substantial commission that was normally paid to his door-to-door salesman.

It work like crazy. People were lined up around the block outside his little store just waiting to come in and snag one of those vacuum cleaners at an honest and sizable discount.

So, after reading the above short story, do you have any ideal what is the secret? If not, don't you worry because I'm going to go into details through out this post so that you get it and can drive it home on your next contest launch. But first of all you need to know one important factor that make the selling of vacuum cleaner successful. And guess what is it? It's this...

People Do Not Enter A Contest To Win Something They Do Not Want !

Therefore, as a general rule, a construction worker will not enter a contest to win a knitting machine nor, by the same token, will a housewife enter a contest to win a steam shovel. This is a very important factor of information. What I'm trying to illustrate to you is...

Anybody Who Enters A Contest To Win A Certain Item Is An Excellent Candidate To Buy That Particular Item !

So, if you are creating a contest, the very first thing you need to do, is allow people to sign up for your contest to become a potential candidate on you list. Look:  I had seen a lot of blogger who do not do this first step and in the end he give away valuable prizes without a good return in cash. I bet that's not what you want, although it will increase you readership as well as your traffic but without increase in cash... guess what?

It's Not Gonna Make You Any Happier !

Now pay attention here: After the whole contest ended and valuable prizes had given out to the first, second and third winner, do not pull it off all the other potential candidate that never won away. At this point, send them a personal message (using an autoresponder if the list is big, but if the list is small, send them one by one) to tell them...

"You Have Won A Consolation Prize !"

To what I believe, I bet who ever join a contest that never win the first, second or third prizes will eventually open the consolation prize. Why? Simple this: Everyone doesn't want to lose and losing is the number one thing that almost everyone that walks the face of the earth doesn't want in any sort of their life, so sending them a personal message with that title, I can guarantee 99% of the candidate will...

Open The Email And Read What He Had Won For A Consolation Prize !

And in the message you can thank him for signing up for the contest and telling him what consolation prize he got. And what is the consolation prize he got? Simply this: A discounted prize to get what the first, second or third winner get it for free. But before you think about doing this powerful secret that I had just told you, here's a more powerful secret that might just...

Blow Your Mind Off !

Here's what's the hype all about:

• In your personal message to all the candidate who did not win any prize, tell each and everyone of them that they had to claim their consolation prize which is a discounted prize of what the first winner got before a certain deadline because if not, you will give the consolation prize to someone else after them.

• And if they did not claim, you will send them a second message telling each and everyone who did not take up the first consolation prize that they had a chance to get a discounted prize of what the second winner got because the previous candidate did not claim his consolation prize within the deadline that was instructed.

• And if they did not claim again (which is less likely to happen), you will send them a third message telling each and everyone who did not take up the second consolation prize that they had a last chance to get a discounted prize of what the third winner got because the previous candidate did not claim his consolation prize within the deadline that was instructed.

Well, I do hope you understand what I had just wrote above, is a hype and it's definitely not a lie. But I also want to let you know a concept that is so obvious that it may have plumb evaded you. And, it's simply this...

Every Potential Candidate That Opens Your Consolation Prize Email Message Is Worth X Amount Of Money To You !

Wouldn't being paid or increase in cash to create contest a better ideal or getting more readership and traffic a better ideal? I bet being paid or increase in cash is what you really want. Come'on tell me which blogger create contest doesn't want cash coming in to their bank account? Not me... and I bet you are not too. Look: Blogging for money is a business and not a playground, you should understand whatever that could bring in cash into your blogging business is always...

Something You Should Look Into And Not Something You Should Ignored !

About the Author

The Bad Blogger also known as "The Strange Kind Of Dude" is a blogger who blogs about Internet Marketing, Copywriting, Blogging and Sexual Secrets from world class players in the field. You can Subscribe to his Rss feed to get the latest update of his blog post or go direct to his blog at www.TheBadBlogger.com. You may freely reprint or redistribute this article, provided the content and links are left intact !

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