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Suning tree 3C + Benchmarking leading home appliance industry public list

2004 8, Suning official sounded the clarion call to enter the Northeast Harbin market, after just a half months of preparation, on September 25, Suning in Harbin Park Street, which opened the first store, opened the same day that a record Ice City market alone store sales records, Fa Yuen Street store opening marks successful official stationed in Harbin market Suning, Suning opened the market to grow in the ice city prelude.

Up to now, just two years time, Harbin Suning from scratch, from one store to the development of the province eight stores, chain network coverage of Harbin, Qiqihar, Mudanjiang, Jiamusi and other four cities in central areas. With Suning to expand the number of chain stores in Harbin and Harbin in 2007 to open three more new stores, including a flagship store, the center stores more than two, Suning in Harbin will further increase market share and become ice city home appliances market leader. Currently located and the business district of Suning Xi Xing Tai Zhi Street shop on June 30 will open a new, upgraded by the closed shop fitting business area of more than 5000 square meters, the opening day of Suning Xi large Zhijie, many stores will be fully demonstrated in the consumer first before those who experience the full category none other meal!

Yesterday

(July 2, 2007)

Our reporters interview, Suning Appliance Gu Xiaogang, General Manager of Heilongjiang region, summed up the development of Suning in Harbin and Harbin, home appliances market to bring five major changes.

The first big change: store layout to lead development of the industry to become the industry benchmark 3C + model

Good store Suning image has been a notable feature is different from one peer from Suning into Harbin, the site has been working to improve store layout, and enhance the image of the store. Suning stationed in the ice city of Harbin to bring home appliances market, store layout ideas, refreshing consumers. Ice city counterparts have reference. September 2004, Suning Suning Fa Yuen Street store opening marks the formal introduction of the 3C model Harbin market, the traditional home appliances, communications, computers in the entire store layout is reasonable, giving customers a comfortable shopping environment.

The Garden Street shop in 2006, Su Ning, the first argument 3C + mode, June 30, 2007, at the western store upgrade Straight Street, Harbin Ice City Suning 3C + model representation, this model will be promoted across the region in Harbin, 07 years will be a comprehensive upgrade in Harbin stores a year.

Home appliance chain industry with the expansion, the single-store appliance chain industry is constantly declining quality. However, as a model for future exploration and research, home appliances products, Suning 3C + flagship model to promote the industry achieved great results. Top Ten in 2006, marketing events, "3C + mode" high selected.

3C + stores In addition to its convenient transportation, body mass amazing, spacious environment, the product is rich in natural advantages such as more outside activities, the introduction of the 3C + model and from the software was carried out on the rich, the introduction of "consumer centric "service concept, created a lot of services. CUP credit card terminals and banking cooperation, global product development and other major procurement business development, Suning stationed in the ice city of Harbin has been leading the market, home appliances market.

The second major change: the radial distribution of chain chain of concept pilot ice city market

Suning entered the market in Harbin

before the city of ice-free layout ideas home appliances market to speak of, we all get together around the city center to open flagship store, is the result of competition with rivals, while also competing with their own stores, resulting in resources a serious waste. In 2006, Suning boldly proposed the development of secondary cities in the province of Heilongjiang shop chain. Proposed concept of radial distribution chain, and the first to Harbin Garden Street store as a leader, flood control monument shop, at the western Straight Street store, chain store chain of love built. In a number of joint marketing operations group army played the advantage, achieved good results. June 30, with the West opened a large new Straight Street store, will further consolidate the ice into the consumer electronics market has brought the concept of chain of distribution.

The third big change: Ice City market leading innovative marketing model

Su Ning stationed in Harbin to the city of ice

appliance market also brought innovative marketing model, in 2005, Su Ning cooperation with the Chinese Disabled Persons Federation, set up sign language course, solve the inconvenience of shopping with disabilities, the summer of 2005 for China's energy short tensions, Suning energy written proposal to the community that called for major shopping centers to carry out energy conservation activities, and half of the first turn off the display machine.

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